Writer, Marketer, lover of words

Sarah ackerman

 
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Creative, collaborative marketing pro who utilizes data to identify issues and originality to solve them. Bringing to the table over eight years of diverse experience, skills and expertise in copywriting, digital/social media, SEO/SEM, branding and a dash of sales for both internal and external clients.

 

Experience

Media cause

Copywriter + Content Strategist

May 2018 - present

From ideation to execution, creating compelling campaigns for impact based organizations, predominantly in the not-for-profit space. Clients included: American Kennel Club, Tap Cancer Out, Shifamed, Ceres, Oceanic Preservation Society, etc.

  • Served as Culture Committee Captain, bring together 4 offices through fun, not tacky, experiences.

  • Wrote for a variety of mediums, including web, social, print and long form.

  • Won Communicator & Telly awards for in house and client work.

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the creative group, a division of robert half

Senior Recruiter & Account Manager
July 2017 - May 2018

Working with Atlanta's top creatives to find freelance, contract and contract to hire work in the advertising, creative and digital space.

  • Increased MailChimp email open rates by 34% in two months

  • Started bi-weekly email campaigns to new candidates

  • Joined AIGA and AMA membership committees

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scout marketing

Copywriter
May 2016 - June 2017

Creative concepting, writing and producing for Scout's consumer division for clients including Farm Rich, SeaPak, Nature's Own, Wonder Bread, Delta Community Credit Union, Coca Cola Freestyle. Worked across Account Services, Project Management, Social and Digital teams to execute the hightest quality work in a fast-paced agency environment. 

  • Wrote digital video scripts for Farm Rich, SeaPak and Delta Community Credit Union

  • Partnered with Digital team for email optimization, focusing on open and click rates

  • Wrote for internal Scout blog and newsletter, presenting final presentations at company-wide meetings

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Professional Photographers of America

Interactive Marketing Specialist
October 2012 - May 2016

Grew membership and convention attendee numbers through social media and email marketing for Professional Photographers of America, Imaging USA, PhotoVision and Professional Photographer Magazine. Changed social from infrequently used marketing platform to an integrated part of all campaigns, complete with paid posts, custom apps, and a dedicated customer service team.

  • Managed the process for paid ads with over $1M in spending annually for internal clients, including copywriting, graphic design, audience segmentation and optimization

  • Wrote, produced, tested and optimized email campaigns for open rates

  • Maintained social media presence and care across four separate brands on Facebook, Twitter, Instagram, Pinterest and LinkedIn

    • Grew Facebook audience for PPA from 18,000 to 105,000 qualified fans in under three years with limited paid budget

    • Implemented Twitter video ads with an increased click through rate of 402%, highlighted on Twitters Marketing blog

  • Managed the Marketing & Communications interns

  • Planned and executed content calendar for PPA’s blog

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Global Event Parntners (GEP) Atlanta

Digital Media and Marketing Manager
June 2011 - February 2013

Created a united brand from eleven offices nationwide, managed company consistency in look and messaging and developed, launched and maintained company website.

  • Updated the company blog with daily posts

  • Wrote and produced monthly e-newsletter, distributed to 30,000 clients

  • Managed multiple contributors, both contract and volunteer

  • Edited content for social media, including Facebook, Twitter, Pinterest and LinkedIn

  • Managed online ticketing for 2011 MLK Jr. Memorial Dedication Week’s ten events, including Dedication Ceremony with 25,000 VIP attendees

Creative Services Coordinator
August 2010 - June 2011

Wrote creative event proposals including décor, transportation and entertainment while managing client’s budgets. Developed original presentations with the latest technology in mind.

  • Served on the Branding Committee that coordinated the rebranding of the company

  • Coordinated client amenities, including large scale hotel gifts

  • Operated programs including shuttles, décor and entertainment

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Atlanta convention and visitors bureau

Tradeshow Sales Assistant
January 2009 - August 2010

Assisted four National Tradeshow Sales Managers with lead generation, proposal writing, client relations and presentations to sell Atlanta as a top-tier meeting city, bringing large scale conventions to the city.

  • Coordinated client amenities, including large scale hotel gifts

  • Served on the Employee Council

  • Assisted on site visits, showcasing all Atlanta had to offer to meeting planners

Platforms

Experience

 

Interests

Improv

Comedy Sketch Writing

Woodworking

Camping

Cross-stitch

Teaching Yoga

Hyper-Local Government

Travel

Recreational 5ker

 


Education

arizona state university

M.S. RECREATION AND TOURISM MANAGEMENT STUDIES
Completed Coursework May 2008

 

North central COllege

B.A. MARKETING AND FINANCE

Graduated May 2006

 

Nirvana yoga studios

Registerd Yoga Teacher Training 200 Hour Course

Graduated July 2016

Awards

Dad's Garage Rookie of the Year (2015)

Dad's Garage Volunteer of the year (2014)

ISES Tim lundy Rising Star (2012)

Atlanta Convention and Visitors Bureau New comer of the year (2009)

Contact